Since 2020

About Rogue Alloy Co

Independent thinking. A passion for wheels. The Rogue Alloy story, in our own words.

How it started

We got tired of hearing it

“They won't fit.”

Rogue Alloy was created in 2020 smack bang in the middle of the global pandemic after starting a family. I had a burning ambition and an elusive passion to disrupt and innovate an outdated industry in which I've worked for over 15 years supplying and fitting alloys, to hopefully create a legacy for my new family.

After having been governed by the manufacturers and listening to their infamous three words, 'they won't fit', for far too long, I've been experimenting with different fitments, tyre sizing and offsets, really pushing the limits, and the results are stunning.

Why "Rogue"

Rogue doesn't mean reckless

“We work to live, we don't live to work.”

Starting Rogue was quite literally all about displaying independence and refusing to follow the expected script. It is not about being erratic or dishonest, as some might associate with the word Rogue, but instead about pushing boundaries, testing theories, running with new ideas, being brave, mischievous and playful, and having a sense of humour, even in a professional environment.

Everyone at Rogue is treated with respect and allowed to express their individuality, passion, thoughts and ideas, and given responsibility and freedom. We don't encourage long working hours. We aim to work smarter, providing opportunities for rest, relaxation and more time spent with friends or family.

The team

The people behind Rogue

Since 2020, Rogue has been very fortunate to grow and expand into a diverse, fun team of 14 who all have the knowledge and experience to give you the safest and most incredible-looking set-up for your vehicle, and hopefully a smile too after cracking a silly joke.

What's next

The future is bringing lots of exciting new stories to the table for us by building our existing brand, adding new products, including our own accessories range, searching for bigger premises, increasing our trade presence and global shipping!

Discover Rogue Forged

What we do

Wheels, tyres and the know-how to put them together

Van and truck-rated alloy wheels
All-terrain and custom packages
Legal, safe alloy wheel and tyre upgrades
Swamper set-ups for campervans, vans, motorhomes and trucks
High-quality, professional service
Competitive prices and highly knowledgeable staff
Secure pallet delivery
On-site professional fitting

See them in person

Our Reading showroom

Unit 2, Little Johns Lane, Reading RG30 1RA. No appointment is needed for browsing. Fitting is by appointment: contact us to arrange a time before travelling.

Monday to Friday, 9am to 4pm

Get directions Get in touch